IPOS / SCHUH

Creative agency IPOS and footwear retailer Schuh, invited Leaflike to help them design and install their ‘Sell your soles’ sustainability campaign across multiple stores.

 

The Brief
The idea for the campaign is that customers are asked to donate their unwanted shoes and receive a £5 voucher to spend on their next pair in return. All donated shoes are collected from store, categorised and either cleaned for resale in various outlets or broken down for remanufacture. The revenue generated from this activity is donated to the Word Land Trust who plant and care for new trees across the world.

 

The Solution

Leaflike provided a number of live plants which were planted directly into the shoes as part of the sustainable message. In addition, the Trell-8 green wall solution was installed as part of the main frame and roof of the centre piece instore.

 

The Results 
The creative direction included using the donated shoes combined with live plants as a visual metaphor for ecological vitality and growth. This was enhanced by the juxtaposition of the organic material with the clean and somewhat futurist store aesthetic. Care was taken to ensure that the attention grabbing display utilised organic materials, environmentally friendly inks and preserved plants that can be used time and time again.

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